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ParticipAction hires Cossette Media

Physical fitness not-for-profit organization ParticipAction has retained Cossette Media of Toronto as its media planning and buying agency of record. The firm won the account in a competitive review involving an unknown number of contenders. "Cossette Media has already impressed us with their enthusiasm for ParticipAction and our mission to support and inspire Canadians to move more," said Kelly Murumets, president and CEO of the organization. Advertising for ParticipAction is handled by J. Walter Thompson.

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