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RBC sponsors Sports Day in Canada
By Adnews Staff
Not-for-profit fitness organization ParticipAction has signed RBC of Toronto as the title sponsor of its Sports Day in Canada initiative. The RBC Sports Day in Canada is a national initiative promoting participation in sports, conducted in association with True Sport and CBC Television. This year's event will take place on Nov. 30. It will include approximately 1,000 local events and activities nationally, including festivals, open houses, competitions, meet-and-greets and rallies.
"RBC is committed to helping Canadian youth lead happy and healthy lives and recognize the lifelong lessons gained through sport," said Jane Broderick, chief brand and communications officer at RBC. "We are proud to sponsor this initiative and have the opportunity to encourage Canadians to embrace sport and strengthen our national pride. RBC Sports Day in Canada is one example of our broader commitment to boost participation in sport and inspire active living among Canadians."