Pepsi releases new international soccer commercial
By Adnews Staff
PepsiCo has released a new television commercial as part of its global "Live for Now" campaign. The 30-second commercial, called "The Trick," features soccer player Leo Messi. The creative depicts Messi performing a series of complex footwork moves with a can of Pepsi, followed by images of fans in various countries attempting to replicate the trick. The commercial was filmed in Barcelona, Spain by 180 LA. It is part of PepsiCo's larger international soccer-themed campaign.
"Next year will be an incredible year for football and for football fans everywhere, and what better way to lead into it than to see if we can start building the fun, excitement and a little spirit of competition, all instigated by the iconic can of Pepsi," said Kristin Patrick, senior vice-president and global chief marketing officer at Pepsi.