Certified Management Accountants Ontario has hired Due North of Toronto to develop a campaign aimed at the Ontario financial industry. The intent of the initiative is to inform potential employers and accounting clients that CMAs now have the same public accounting designation as CAs. "This is an exciting year for CMA Ontario as we kick off 2012 with the ability to license CMAs as public accountants, and prepare to launch our largest graduating class ever later this year," said  Sharon Armstrong, vice-president of business development at the organization.