LG Electronics Canada hires LG-One
By Adnews Staff
LG Electronics Canada has retained LG-One as its public relations agency of record. LG-One will be responsible for corporate and product communications for the five business divisions of the company. LG-One is a collection of WPP companies that have been handling global public relations for other LG Electronics divisions internationally since 2009. LG-One in Canada is represented by GCI Group of Toronto. "Moving our business to LG-One allows us to coordinate PR activities in each country, which is the ideal solution for LG Electronics moving forward," said Frank Lee, president of LG Electronics Canada. "This will afford us a global perspective and an international network with continued focus on local expertise and unique market knowledge."