Astral Out-of-Home debuts new geo-marketing service
By Adnews Staff
Astral Out-of-Home of Montreal has launched a new geo-marketing intelligence service called MARK. Clients of the company can use the service to examine various cities and the lifestyle and consumer habits of their residents in order to refine their advertising campaigns. "We analyze over 5,000 marketing variables in order to accurately map out consumer movement in Canada's largest markets," said Philippe René, senior director of research at Astral Out-of-Home. "We can combine this expertise with our media creativity to considerably increase the impact of advertising campaigns by focusing distribution on select advertising faces where the targeted clientele live, work, shop, and play."
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