Gray Tools hires Larter Marketing
By Adnews Staff
Hand tools manufacturer Gray Tools has retained Larter Marketing of Toronto to refresh the brand's image as the company approaches its 100th year in operation. "It is not often that we get to work with a brand that has the longevity and legacy of Gray Tools," said Larter creative director Rob Worling. "We are very mindful that such a brand must be revised with great sensitivity to its traditions, while ensuring it is properly positioned for the future."
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