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Metroland Media Group buys

Metroland Media Group of Toronto has acquired, a provider of online automotive listings. No financial details are available. "The acquisition of adds a powerful new automotive website to the Metroland Media network," says Cam Milne, managing director of LeadDriver. "It is a recognized leader in search engine optimization for automotive listings. In addition to benefiting from superior search results, this acquisition means our clients will now have access to enhanced reach, audience and fully-integrated lead-management tools designed to help them move their inventory quickly." LeadDriver is a new initiative of Metroland comprising 20 websites intended to generate leads for car dealers.

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