CRTC begins public consultation on loud television ads
By Adnews Staff
The Canadian Radio-television and Telecommunications Commission has launched a public consultation on the issue of loud television commercials. The commission is inviting comments on possible technical and regulatory measures that would ensure commercials are not perceived to be louder than their accompanying programs. "Loud ads on television can disrupt an otherwise enjoyable program and are a source of significant annoyance for Canadians," said Konrad von Finckenstein, chairman of the CRTC. "Viewers should not have to adjust the volume at every commercial break, and we will work with the broadcasting industry to find an acceptable solution." Interested parties can submit comments until April 18.
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