Star Media Group promotes Moneyville
By Adnews Staff
Toronto-based Star Media Group has launched a new personal finance product called Moneyville. The effort takes the form of a weekly print section in the Toronto Star along with a website at <http://www.moneyville.ca>. Both use the tagline, "Welcome to financial possibility. The content will include information and advice on topics such as budgeting, saving, borrowing, investing, retirement, insurance, taxes and real estate. Moneyville is being launched with a national marketing campaign called "Straight financial talk" involving ads in various Star Media Group properties, as well as radio, out-of-home, public relations, event sponsorships, street promotions and a contest. The campaign was developed by Grip, with media work by M2 Universal, public relations by BlueSky Communications and additional promotional activities by TrojanOne. "Moneyville will become the destination for Canadians who are interested in taking control of their personal finances," said Pam Laycock, chief operating officer at Torstar Digital. "Our content is relevant to the everyday Canadian at all stages of life and with different levels of financial know-how. For advertisers, Moneyville offers the opportunity to reach consumers who are making decisions about how to manage, save and spend their money."