InsuranceHotline.com retains BlueSky Communications
By Adnews Staff
InsuranceHotline.com, an online insurance quoting service, has hired BlueSky Communications of Toronto. The agency will develop a campaign intended to raise awareness of the brand that will focus on the value of comparing insurance quotes from several companies. “Public relations is key to us generating a word-of-mouth campaign that will demonstrate our value, now more than ever given the current economic climate,” said Andrew Wicken, general manager of InsuranceHotline.com. The campaign will be implemented over the next year.
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