Kanetix hires Mansfield
Toronto-based insurance information company Kanetix has retained Mansfield as its public relations agency of record. The assignment includes national PR, media relations and influencer campaigns focusing on brand awareness. Mansfield won the account in a competitive bidding process. Kanetix operates a number of insurance and personal finance comparison websites, including: Kanetix.ca, InsuranceHotline.com, RateSupermarket.ca, Rates.ca and ComparaSave.com.
"We are looking forward to working with the Mansfield team to further build our brands under the Kanetix umbrella," said Leonie Tait, vice-president of marketing at Kanetix. "Their creativity and demonstrated expertise in consumer and corporate PR, strong media relations network and experience with new technologies made them the right agency for us as we continue to develop offerings to help Canadians make better money decisions.