Kanetix.ca rebrands as Ratesdotca
Kanetix.ca, a Toronto-based company specializing in the comparison of insurance and other financial products, has rebranded as Ratesdotca. The new brand also incorporates the company’s RateSupermarket.ca personal finance website. The rebranding was managed by Toronto-based Zulu Alpha Kilo.
“For over 20 years, we have been dedicated to helping Canadians make better insurance and money decisions,” said Leonie Tait, vice-president of marketing at Ratesdotca. “By rebranding Kanetix.ca to Ratesdotca, we not only offer our consumers a fresh new look, but we bring together our leading insurance and money comparison products all under one site. We believe that having the best of our comparison technology in one place will help consumers save time and money.”