Accord Financial rebrands
Toronto-based commercial finance company Accord Financial has undertaken a rebranding initiative intended to highlight the company’s ability to simplify access to capital for small and medium-sized businesses. The new branding accompanies a streamlined organizational structure that brings all the company’s commercial lending businesses under the Accord name. It includes a new visual image and logo, as well as a redesigned website.
“Our redesigned logo and visual system capture the new spirit of Accord,” said Barrett Carlson, senior vice-president of corporate development at Accord. “Most importantly, the new website will help connect companies in need with the right funding at the right time.”