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McDonald's readies Halloween mobile promotion

McDonald’s Canada is preparing a Halloween-themed promotion consisting of an interactive web-based augmented reality presentation. Called “Bring Halloween Home," the initiative will take place from Oct. 29 to 31. Consumers can access it by visiting the chain’s website via a mobile device. Participants will be invited to “knock” on a McDelivery door to access a variety of online Halloween activities, including interactive photographs.

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