Niagara Economic Development Corporation begins awareness campaign
By Adnews Staff
The Niagara Economic Development Corporation has launched a new marketing campaign called “Niagara Original” to promote business and technology development in the southern Ontario region. The campaign, developed by CundariSFP, consists of 13 print ads using the theme, “Top 10 Reasons to Invest in Niagara.” Each ad profiles a company from the region highlighting the advantages of operating in Niagara. The initiative also introduces a new logo for the organization. The corporation will also host an event in Toronto on May 13 aimed at business people. “Our aim with this new campaign is to open people’s eyes to what is happening right now in Niagara in respect to the mounting international success stories and leading-edge industries emerging from our communities,” said Patrick Gedge, CEO of the corporation. “We want businesses and beyond to see the full potential along with the many profitable reasons why they should live, work and play in Niagara.”