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MasterCard Canada readies new campaign

MasterCard Canada will break a new advertising campaign on Nov. 16. The campaign, which is part of the brand's larger "Priceless" campaign, includes a new television commercial, supported by print advertising in the Globe and Mail and online materials at The campaign will be conducted in support of the Roots Canada "Right to Play" initiative, an international humanitarian program aimed at improving the lives of children. The commercial features a number of children from communities in South Africa. The campaign was developed by MacLaren McCann, Armstrong Partnership and Marketel.

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