Unilever hires Ariad for Popsicle brand
By Adnews Staff
Unilever has retained Ariad Custom Communications of Toronto to be the lead marketing agency in Canada for its Popsicle brand. The firm will develop a marketing program for 2010 for the line of frozen snacks. "The talent at Ariad is evident," said Shoshana Price, brand building manager at Unilever. "In a previous Unilever program they blew me away, so when it came time to pick an agency Ariad was the one." Ariad worked on the brand this summer with a campaign for Popsicle Slow Melts called "Summer Slow Down," which consisted of in-store materials, sampling programs and online activities. Ariad will handle the account in collaboration with public relations firm Harbinger and Cartier Communications, which holds the account in Quebec.