Pink Tulip Foundation hires Ariad Custom Communications
By Adnews Staff
Non-profit organization The Pink Tulip Foundation has begun campaign intended to encourage teenage girls to reduce their chances of getting breast cancer by making healthy lifestyle choices. The campaign, developed by Ariad Custom Communications of Toronto, focuses on a new website constructed at PinkTulip.ca. The site offers information about reducing the risk of breast cancer, as well as quizzes, surveys and social media functions. The site will be supported with tulip planting events, an in-school educational program and online promotion. "We're now into our third year at the Pink Tulip Foundation and it feels as though we are beginning to make some significant progress," said foundation spokesperson Leslie White. "Our new, exciting, engaging website launching today is just the start. The wider program that will roll out over the coming months will help us deliver the resources and support that teenage girls affected by breast cancer are looking for."