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Univeris retains Ariad Custom Communications

Toronto-based financial software company Univeris has hired Ariad Custom Communications, also based in Toronto, to handle its marketing. Ariad will develop branding as well as print and online marketing aimed primarily at financial advisors. "As well as having deep technology and financial industry expertise we were looking for a firm with a successful track record of marketing to the financial advisor community," said Stephen Smith, senior marketing director at Univeris. "Ariad was a natural fit for Univeris with its creativity, subject matter expertise and strategic insight."

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