M&M Meat Shops readies new campaign
By Adnews Staff
Food retailer M&M Meat Shops will break a new television advertising campaign on April 30. The brand awareness campaign, developed by Taxi 2, will air nationally in English Canada on network and specialty stations. The five 30-second commercials feature a spokescharacter named Julie, a mother who must work against the clock to prepare a meal for her family at the end of the workday. The creative portrays M&M Meat Shops as a way for busy families to simplify their lives. “The campaign brings to life a real insight, that you can never predict exactly what your day might have in store,” said agency creative director Lance Martin. “That’s why each of the commercials starts out the same way but always ends with something different happening to Julie. All five spots emphasize that even when time isn’t on your side, M&M Meat Shops is.” Media planning and buying for the campaign are being handled by OMD. Public relations for the company are done by Strategic Objectives.