Olive Canada Network introduces brand response division
By Adnews Staff
Toronto-based online advertising sales firm Olive Canada Network has established a new division called Olive Brand Response. The division offers advertising inventory from approximately 2,000 websites, divided into 18 content channels intended to reach specific audiences. These channels include auto, sports and recreation, women, travel, computers and health. Ads can also be aimed at specific day parts, geographic regions, domain names and other elements. “Our Brand Response Network is the perfect solution for clients focused on performance drivers such as increasing memberships, driving traffic to a microsite or driving sales,” said Simon Jennings, general manager of Olive Canada Network. “Brand Response delivers a value-add offering that is both highly customizable and very cost-effective in achieving measured objectives.”