Representation roundup
By Adnews Staff
Toronto-based Olive Canada Network has signed online advertising sales representation agreements with four websites: Readersdigest.ca, Sélection.ca, Besthealthmag.com and Allrecipes.com. All are operated by Reader's Digest Canada. "With our growing stable of content rich sites including Readersdigest.ca, Sélection.ca, Besthealthmag.ca and Allrecipes.com we needed broader and deeper representation in the market and Olive Canada Network was a natural choice," said Larry Thomas, vice president and publisher at Reader's Digest Canada. "They have a stellar track record in client service and a leading edge reputation as a creative sales organization and we are very optimistic about the impact they will have on our online sales in the short and long term."