Representation roundup
By Adnews Staff
Toronto-based Olive Canada Network has signed an advertising sales representation agreement with Sugar Network of San Francisco, a company that operates a 13 websites aimed at women between the ages of 18 and 44. The agreement covers all of these sites, including the umbrella site PopSugar.com.According to the company, these site attract approximately 5.5 million unique visitors per month. "The Sugar Network's formula of combining sharp lifestyle and entertainment editorial with user-generated content speaks to young, modern, working women, a key demographic for advertisers," said Simon Jennings, general manager of Olive. "With the growing popularity of such sites, the 13 sites will greatly benefit advertisers looking to reach this important audience."