Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.


Warning: getimagesize(http://www.adnews.com/images/35808.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 159

Warning: getimagesize(http://www.adnews.com/images/m35808.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 162

Moosehead retains Craft PR

By Adnews Staff

Moosehead Breweries of Saint John, NB has hired Craft Public Relations of Toronto as its PR agency of record in advance of its 150th anniversary next year. The assignment encompasses all the the brewery's brands, including Moosehead, Hop City, Samuel Adams and Estrella Damm. Advertising for Moosehead is handled by Taxi 2.

"Moosehead is the last major brewery in Canada still independently owned by Canadians," said Deanna Lichty, senior director of marketing at Moosehead. "We have a year of incredible storytelling ahead of us, and so we were looking for powerful and passionate storytellers. We found that in Craft."

September 6, 2016

« Back Next »

Related stories Comments