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MirraMirra hires Shine PR
By Adnews Staff
Australian company MirraMirra has retained Shine PR of Toronto has its public relations agency of record. The assignment includes PR, social media activities, influencer relations and a launch event on Aug. 25 in Toronto. The Melbourne-based company produces a smartphone case with an integrated illuminated mirror, primarily intended to assist in the application of makeup.
"We came to Shine with a problem," said Mark Ainsworth, co-founder of MirraMirra. "We are an all male team developing a product for a predominantly female consumer base. "We wanted a female eye on the product from the very beginning and it was important that we partnered with an agency who had a strong presence across North America and direct access to our target consumer."