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DelilahK Jewelry retains Shine PR

Montreal-based online jewelry retailer DelilahK Jewelry has hired Shine PR of Toronto as its public relations agency. The firm will create a communications plan intended to develop the DelilahK brand. This will be followed by a North American campaign of public relations, social media activities and experiential promotion.

"We have been seeking out the right partner to build awareness of the DelilahK brand amongst young professional women," said company owner Delilah Kanou. "What stood out for us is Shine's genuine approach to relationship building across clients, partners and target consumers."

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