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Picadilly Fashions hires Shine PR

Toronto-based apparel company Picadilly Fashions has hired Shine PR, also based in Toronto, to manage media and influencer relations supporting its participation in Toronto Fashion Week in March. The agency will work to promote Picadilly's new clothing line and its designers. Shine won the account in a competitive bidding process. This will be the first time Picadilly has conducted a showing at Toronto Fashion Week.

"We are in amazing company with the line-up of designers and are proud to be a Canadian company that is also celebrating our fortieth year in business," said Neil Dombrowsky, president of Picadilly. "Shine's connection to fashion and lifestyle influencers and media made them a great partner for this project."

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