Kokanee campaign begins on Calgary transit trains
Columbia Brewery of Creston, BC has begun an out-of-home campaign for Kokanee beer in Calgary. The campaign, created by Grip, makes use of two Calgary transit train cars wrapped to resemble gondolas. The interior and exterior creative uses mountain imagery. “For the next twelve weeks, the ride to work on a Kokanee Gondola will be a daily celebration of western Canada’s mountain lifestyle, connecting passengers with the spirit of skiing and snowboarding,” said Kyle Norrington, Kokanee brand manager at Columbia. “The gondola is an innovative way to involve our consumers in an authentic Kokanee experience.” The media space is from Pattison Outdoor.