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Days Inn Canada begins spring loyalty campaign

Toronto-based hotel chain Days Inns Canada has begun a direct mail and email campaign to support a spring promotion called “On the Double.” During this initiative, members of the company’s loyalty program will receive twice the usual amount of loyalty points for each qualifying hotel stay. The campaign is aimed at current members of the program and potential new members. Advertising materials will be distributed to approximately 300,000 members of the TripRewards program in Canada.

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