Days Inns breaks business travel campaign
Hotel chain Days Inns Canada has begun a new marketing campaign aimed at business travelers. The campaign, developed by Giants & Gentlemen of Toronto, consists of two 15- and 30-second television commercials that highlight the small pleasures of business travel, such as having a bed to yourself. The initiative also includes digital, mobile and in-hotel advertising, as well as social media activity. The campaign began on Feb. 8 and will run on national and region television networks until the end of March.
"The spots we created for Days Inn are an evolution of the successful Bizcation commercial that ran in 2014," said Alanna Nathanson, creative director at Giants & Gentlemen. "Our goal was to create commercials that would resonate with work travelers by focusing on smart personal insights."