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BudmanPR rebrands as Matte PR

BudmanPR of Toronto has rebranded as Matte PR. The new identity follows the death in December of agency founder and president Nina Budman. The agency specializes in lifestyle, fashion, beauty, architecture, retail and design accounts. Its clients include Brook McIlroy, Engel & Völkers North America, Hillcrest Mall, the Italian Chamber of Commerce of Ontario, Sassoon Salon & Academy and Wines of Montefalco. Heidi Ruggier, previously a consultant at the agency, has been appointed director of Matte PR.

"Our team looks forward to carrying on Nina's legacy through actively supporting Canadian fashion and design initiatives," said Ruggier. "Along with continuing to specialize in media relations, our team will develop new offerings and pay special attention to expanding digital services."

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