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Eglinton Way BIA hires Matte PR

The Eglinton Way Business Improvement Area in Toronto has retained Matte PR, also based in Toronto, to develop its new website. The sitelocated at <http://www.theeglintonway.com>, will promote the area as a prime destination for shopping and professional services. Matte PR won the assignment in a request for proposals process. The Eglinton Way BIA represents participating businesses along a nine-block stretch of Eglinton Ave. West, from Oriole Parkway to Chaplin Crescent.

"The Eglinton Way is undergoing a transformation yet remains a charming, upscale and walkable destination," said Heidi Ruggier, director of Matte PR. "Our work will communicate the area's authentic feel of old and new Toronto through creating a visually engaging and intuitive website for locals and visitors to peruse. Storytelling will be at the centre of our approach to this project."

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