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Eglinton Way BIA hires Matte PR
By Adnews Staff
The Eglinton Way Business Improvement Area in Toronto has retained Matte PR, also based in Toronto, to develop its new website. The sitelocated at <http://www.theeglintonway.com>, will promote the area as a prime destination for shopping and professional services. Matte PR won the assignment in a request for proposals process. The Eglinton Way BIA represents participating businesses along a nine-block stretch of Eglinton Ave. West, from Oriole Parkway to Chaplin Crescent.
"The Eglinton Way is undergoing a transformation yet remains a charming, upscale and walkable destination," said Heidi Ruggier, director of Matte PR. "Our work will communicate the area's authentic feel of old and new Toronto through creating a visually engaging and intuitive website for locals and visitors to peruse. Storytelling will be at the centre of our approach to this project."