Days Inns Canada begins holiday contest promotion
Hotel chain Days Inns Canada has begun a contest promotion called "25 Days of Giveaways." The initiative, developed by Clearview Digital Marketing of Toronto, is being conducted via Facebook. Until Dec. 13, consumers can visit the brand's Facebook page for a chance to instantly win one of 25 daily prizes such as gift cards from participating retailers and one-night hotel stays. The contest also includes a grand prize of a 55-inch high definition television set. Consumers enter the contest by playing an online game in which they must select letters from a board to spell out a holiday-themed message. The master franchise rights for Days Inn in Canada are held by Realstar Group of Toronto.