Teletoon debuts new branding
Toronto-based animation specialty station Teletoon has undertaken a re-branding effort for its on-air identity to coincide with its 10th anniversary. The channel’s new look and feel extends to its daytime and evening programming blocks, the Teletoon.com website, its marketing materials and its corporate identity. The new identity is intended to be more mature, using graphic elements intended to convey randomness and fun. “The new Teletoon brand carries the smart, savvy, pop-culture relevant nature of our programming,” said Leslie Krueger, vice-president of marketing at Teletoon. “We listened to our audience, and we're confident this new brand will resonate with both our daytime kid and late-night teen and adult viewers.” The initiative was carried out by Teletoon’s in-house staff in association with JWT Enterprise, Youthography, Brand New World and 4Stroke.