Hilroy holds Rant and Rave contest with MuchMusic
By Adnews Staff
School supply company Hilroy has begun a promotion in association with MuchMusic, MusiquePlus and Genesis Media. The initiative is called the “Hilroy Rant and Rave Contest.” Until Sept. 3, viewers can submit text and video messages about their likes and dislikes through the MuchMusic.com and MusiquePlus.com websites. Visitors to the sites can also vote on their favourite entries. the grand prize winner will receive a trip for three to any concert in North America. The winning video will also appear in a 30-second commercial on the two stations. “Back-to-school is always a key time period for The Nation's Music Station so we're delighted to hook up with Genesis Media and their client Hilroy in a fun and season-appropriate contest,” said Susan Arthur, director of marketing at CHUM Television. “We've managed to wrap the great prizing in an engaging multi-platform package, with the net objective to showcase user-generated content on our websites.” Hilroy is a unit of Meadwestvaco, based in Glen Allen, VA.