Coca-Cola breaks new ad for Coke Zero
By Adnews Staff
Coca-Cola has released a new television commercial to promote a new product called Coke Zero, a cola with no calories. The 30-second ad depicts a skydiver falling through the air. He is joined by another man, also falling, but wearing street clothing and holding a bottle of Coke Zero. The skydiver asks the man why he has no parachute. The man says he doesn’t need one because he’s only having a dream. He holds out the bottle and says, “Look. Real Coca-Cola taste, zero calories. I have to be dreaming.” The skydiver points out that this is not a dream. The man cries out and grabs for the skydiver. The ad ends with the copy, “You are not dreaming. Real Coca-Cola taste. Zero calories.” The commercial is airing nationally in English and French. It was created by Cossette Communication-Marketing of Toronto.