MARKETING GAME PLAN FOR SHOOTING STARS
By Adnews Staff
Canada's first professional indoor soccer team, the Toronto Shooting Stars, now has a logo and a deal with a radio station. The recently-unveiled black and white logo was developed by The Gaylord Group in Toronto. The broadcast deal is with Toronto's all-sports radio station, The FAN 590. It will carry play-by-play broadcasts of the team's home games, air "numerous promotional announcements" and broadcast on-air interviews and a weekly Shooting Stars show. The team, which is the property of Toronto Indoor Professional Soccer Ltd., will kick off its first home game at Maple Leaf Gardens in October. Twenty home games are scheduled, and 20 away. The Toronto office of BBDO Canada is putting together a sponsorship program and a spring TV campaign. The team's target market is the 10 to 17 age group.