SAATCHI & SAATCHI PICKS UP PEPCID
By Adnews Staff
Saatchi & Saatchi Advertising of Toronto will handle advertising for Pepcid AC when it hits the Canadian market later this year, provided the product receives regulatory approval. The marketer, Johnson & Johnson * Merck Consumer Pharmaceuticals of Canada, is currently waiting for the okay from the Health Protection Branch of Health Canada. Saatchi's Toronto office won the account late last year in a competition with two other unnamed agencies. Saatchi's New York office handles Pepcid in the U.S. Its London operation has the European account. Pepcid has been on the U.S. over-the-counter market since last June. Johnson & Johnson * Merk was formed last week when the consumer products division of J&J, McNeil Consumer Products, merged with the over-the-counter division of Merck & Co. Saatchi already handles advertising for other McNeil brands.