NUTRASWEET CHANGES NAME
By Adnews Staff
Monsanto Co. of Deerfield, Illinois is changing the name of its NutraSweet Consumer Products unit to Benevia. The worldwide change is being made so the company can launch products and services beyond sweeteners, Canadian Benevia general manager Brian Prendergast told Adnews yesterday. The company will begin announcing new items later this year. Along with the name change the company has a new logo: a hummingbird. The unit markets artificial sweeteners under the name of Equal in North America, Canderel in Europe, Africa and the Middle East and NutraSweet in Asia and Latin America.
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