BULLDOG CASHES IN WITH BCE
By Adnews Staff
The Bulldog Group of Toronto has received a cash injection from a new minority partner. BCE Capital, a division of Montreal-based BCE Inc., has put $2 million into Bulldog, an ad agency heavily into electronic communications and interactive marketing. Bulldog says in a release that the BCE alliance and cash will fuel "aggressive expansion plans for the software division of the company". One project is a software program being launched in the spring that enables users to work with a variety of digital media in a single application. BCE president and CEO Peter Crombie has been named chairman of Bulldog, which is owned by CEO Chris Strachan and president Ellie Rubin.
« Back Next »
Comments
blog comments powered by Disqus