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Sponsorship roundup

Fruit juice maker Sun-Rype Products has signed on as the sponsor of a series of events called "My Life My Way" that will be conducted by Chatelaine magazine this spring. The events are intended to motivate women to get the most out of their lives. They will include appearances by musician Jann Arden and life strategist Ellie Rubin. Four events will take place in Toronto, Vancouver, Calgary and Ottawa between April 1 and June 24. "Consumers continually tell us how time-challenged they are, and that makes it really hard to eat right," said Barbara Grant, senior marketing manager for brand and communications at Sun-Rype. "Our new line of Fruit Plus juice products offers a range of benefits to help consumers get more of what they might be missing and simplify their lives. That's why we saw Chatelaine's new event series as a perfect fit and wanted to be a part of it."

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