Tabi begins Face of 40+ contest
By Adnews Staff
Toronto-based women's clothing retailer Tabi has begun a contest to find models for the chain's upcoming promotional campaigns. The three winners of the contest, called "Tabi's Face of 40+," will receive a trip to Toronto in July for a makeover and photo shoot for a spread that will appear in Canadian Living magazine. The winners will also receive $500 in Tabi products. "We are looking for more mature models, models that our customers can identify with," said Arlene Lebovic, director of marketing at Tabi. "Our customers are primarily in the age range of 40 to 65. Some are moms, others on their career track, some are retired, others are empty nesters. They are real women with real lives. We would like to find women through this search who reflect the personality, lifestyle and spirit of women 40+ living in this decade." Women can enter the contest at Tabi retail locations or by mail. The contest will close on May 31.