Website roundup
By Adnews Staff
Astral Media of Montreal launched a new consumer-oriented website this week at <http://www.astralmedia.com>. The site's new features include video, audio and photographs from various Astral properties. "The new site is decidedly more consumer-friendly, with entertaining and interactive elements that complement the information-rich content and dedicated sections for media, investors, advertisers and potential new employees," said Alain Bergeron, the company's vice-president of brand management and corporate communications. "This shift in orientation is apparent throughout the entire site, which is more distinctive, more relevant and more informative. Like all of our other communication initiatives, we wanted our website to thoughtfully project our corporate brand." The site was designed by Fjord Interactive Marketing and Technology using a system managed by Intelligence Digitale.