Nestle conducts Kit Kat promotion with CanWest
By Adnews Staff
Nestlé Canada of Toronto is conducting a campaign for its Kit Kat chocolate bar in association with CanWest MediaWorks and Zenith Optimedia. The effort consists of commercials that have been designed to air during specific programs on Global Television. The campaign, called the "Kit Kat Clock," is taking place during episodes of Survivor, The Apprentice, The Simpsons and Saturday Night Live. The creative displays a clock face with a Kit Kat bar as its hand. The clock is customized in each 15-second ad to match the look of the program during which it is appearing. The ads encourage viewers to use the commercial break to, "Have a break. Have a Kit Kat." The concept debuted during the broadcast of the Super Bowl. The campaign will run until the end of April. "We partnered with CanWest on this campaign because of its hit programming lineup," said Elizabeth Frank, vice-president of Nestlé Confectionery Marketing. "The campaign will enable us to connect with consumers because the spots we've created are relevant to the shows they're watching."