Pepsi-QTG Canada retains JetStar Entertainment Group
By Adnews Staff
Pepsi-QTG Canada has appointed JetStar Entertainment Group of Toronto its music and entertainment agency of record. JetStar will provide counsel and assist in the development of the company's music and entertainment initiatives. JetStar has worked on several music events supporting Pepsi brands on a project basis since 1999, including the "Taste Tour," "Get Spotted" and "Forever Young" campaigns. "We aim to provide our clients with creative opportunities to leverage music and entertainment properties as an effective way of meeting brand objectives, from consumer research to brand strategy and ultimately, idea generation and execution," said agency president Andrew Turner.
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