MAIL ORDER DRUG FIRM RUNS INFOMERCIAL
By Adnews Staff
A mail-order discount drug prescription service that has been mainly going after business from companies and other organizations is now using an infomercial to drum up business from individuals. MEDITrust Health Care Services started running the program-length TV sales pitch last month in five Ontario cities: Hamilton, Kitchener, Thunder Bay, Kingston and Peterborough. On Feb. 24 it rolls out across Canada. Northern Lights Direct Response Television produced the infomercial and The Next Media Company is buying air time. Both companies are based in Toronto. MEDITrust has provoked howls of protest from some pharmacists because it undercuts the prices charged in conventional drug stores for prescriptions. With user fees soon to be charged in Ontario, as they already are in most other provinces, the company feels people will become even more interested in its services. Orders phoned in to MEDITrust are delivered within three days, usually the next day.