DRIVE STARTS FOR AD MUSEUM
By Adnews Staff
A place to promote new products, a teaching facility, a site for hosting award shows, a tourist attraction...and a showplace for advertising past and present. All it needs to get started is $500,000. This is the amount necessary to get the proposed Advertising Museum of Canada registered as a charity and run ads for it, Kevin Durkee told an early morning assembly of 52 people gathered in downtown Toronto yesterday. Durkee, who makes his living as manager of communications for the Association of Canadian Advertisers, is spearheading a drive which is now going into the fund raising stage. Durkee has taken the title of president of the museum. The other directors are Terry O'Malley, chairman of Vickers & Benson Advertising, Brian Jones, president of the Radio Marketing Bureau, Jeff Lipton, financial advisor with Pride Financial Group, and Yvonne McKinnon, vice-president of advertising and promotional services at Mediacom Inc. When pressed for a total figure necessary to get the project up and running, Ken Young came out with $5 million, which is an estimate of what it would take to set the museum up in one available site, the Toronto Stock Exchange building. Young is president of Design Workshop 2, a Toronto company that specializes in exhibit and attraction design and which is on the museum's development team. Also working on the project are David Taylor, past president of the Hockey Hall of Fame in Toronto, and Peter Allemang, president of Del Wilber and Associates, a firm which handles sports sponsorships.