ENTERPRISE HAS NEW CHIEF
By Adnews Staff
Toronto-based Enterprise Advertising president Mary Koven is leaving the agency in two weeks "to pursue other career interests." Currently she is helping her successor settle in. Enterprise's new president is Tony Pigott, who has moved over from the Toronto office of Enterprise's sister shop J. Walter Thompson. At JWT he was vice-president, management director on Warner-Lambert Confectionery and Health Care, Kraft Foods, Lever, Lipton and Scott Paper. Ron Burns, CEO of J. Walter Thompson North America, says in a release, "The appointment of Tony allows us to further develop Enterprise's direction in 'total communications'...That means everything from promotions to direct marketing." A 16-year JWT veteran, Pigott has managed new product development and launches, promotions, direct response programs, marketing to health professionals and package design. Koven has been with Enterprise for a little over 12 months. Before that she was product development director and vice-president at Thomson Corp.'s newspaper division. She went to that position in August of 1992, leaving her post of general manager at Foster Advertising which she had taken up the previous February. Before that she was vice-president and account group director at McCann-Erickson which owned 49% of the now defunct Foster, and which was subsequently folded into what is now MacLaren: McCann.