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NEW BELL SPOT CALLED A FIRST FOR QUEBEC

A commercial for Bell Canada in Quebec marks the first TV spot produced in that province that combines animation with live people. So says Raynald Petit, manager of consumer marketing communications for Bell in Quebec, quoted in La Presse. The spot began airing last week for a Bell service called InterMax. The commercial combines popular comedian Benoit Briére, who has been Monsieur B in Bell commercials for three years, with an animated figure called Max who has been appearing in InterMax spots for a year. Cossette Communication-marketing in Montreal is the ad agency behind the commercials.

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